GoKwik Meets Truecaller: Creating An Advanced Shopping Experience & Evolved RTO Protection Suite

At GoKwik, we are on the mission to democratise the entire eCommerce shopping experience. Through optimising every step of the checkout funnel, and creating intelligent algorithms for real-time customer behaviour mapping, we have been able to deliver value to over 250+ merchants across the D2C industry and marketplaces.

We are striving to create best-in-class eCommerce enablement solutions for our merchants. Through these solutions, customers will have a shopping experience like never before while merchants will have higher GMV, lower losses and lower CAC. To give wings to this very mission of ours, we have now partnered with Truecaller.

Our unique partnership with Truecaller will play a key role in upgrading the checkout experience and ensuring lesser drop-offs, OTP-free login and enhanced RTO protection.

With this partnership, we are moving closer to our mission of creating a customised, hassle-free, smart, and safe checkout experience. Not only this, but this partnership will also ensure a robust fraud detection set-up there raising the bar of precision in RTO protection.

With over 220 Million users,Truecaller is one of the most downloaded apps in India. The app not only has rich user profile information like names, email IDs, and other details but also has a deep market penetration in India. It further comes preloaded in many of the widely used handset models.

By partnering with Truecaller,GoKwik will upgrade its existing dynamic checkout model, and ensure a unique, intelligent and completely secure checkout solution for everyone in the GoKwik network.

Let’s understand how Truecaller and GoKwik partnership will work:

Every eCommerce brand needs to provide customers with a user experience they remember for a long time.

In today’s time, a convenient, navigable, frictionless and fast shopping experience is something users prefer.

In our extensive research and analysis of customer behaviour patterns, we have come to know that over 40% of customers drop off at the login step itself. This is coherent with the industry-wide trend and can be due to multiple reasons such as:

The GoKwik-Truecaller Solution

Usually, in the first step of the checkout process, users have to fill in their phone numbers. However, with the GoKwik Truecaller partnership, this step will be bypassed entirely.

Whenever Android users having Truecaller installed on their phones would shop through a GoKwik-powered checkout on the merchant website, they would be given an option to autofill the already verified phone number and other details from their Truecaller profile.

Once users choose this option, their phone numbers and names will be auto-filled into the system. Moreover, users won’t be required to enter any OTP as their details will be verified by Truecaller itself. This will not only enhance the shopping experience but reduce the turnaround time. Therefore, drop-offs are expected to reduce at the login stage.

Upon further analysis of customer shopping behaviour, we realised that a lot of people drop off because they have to manually enter their names, email addresses and other details.

80% of all dropoffs at the address filling stage are contributed by non-prefilled users (users whose address was not filled by GoKwik intelligent address mapping).

When a trusted partner shows up on the checkout page, the user might be interested in having their details entered through such a partner.

Moreover, when the trusted partner enables the auto-filling of names and numbers along with address prefilling by the GoKwik algorithm, it results in users’ delight.

The GoKwik-Truecaller Solution

The GoKwik-Truecaller partnership will enable the auto-filling of names, email addresses and other details along with GoKwik algorithm then prefilling the address of the user.

This simply means that if an existing android user has Truecaller installed on his/her phone, GoKwik checkout will detect the names, numbers etc and fill it in for the users. Post that, the GoKwik algorithm will then prefill their addresses.

As a result, they will neither have to enter their phone number nor the OTP and will have the pleasure of automatically uploading other details such as names, email addresses etc.

But wait, what about the new users? They too can use the information in their Truecaller profile to prefill their details while shopping online. The users can easily opt-in for Truecaller to fill in their names, numbers etc

This way, the drop-offs that happen at the details filling stage of the checkout funnel should reduce by a large margin. Since the name and number are validated by Truecaller, customers get to skip 2-3 steps they would otherwise have to follow. Moreover, with GoKwik’s intelligent checkout, address prefill becomes easy too. End result? Greater customer satisfaction, and higher conversion rates.

Ecommerce fraud is one of the biggest reasons for an order becoming a return to origin order.

More often than not, these customers who shop with fraudulent intentions get by through the checkout process owing to a phone number they have.

As we know prevention is better than cure. Therefore stopping a fraud intent with higher precision is critical. So, we constantly find ways to understand customer behaviour patterns and track them in real-time.

To make this step of screening more thorough and precise, the GoKwik-Truecaller partnership comes in handy.

The GoKwik-Truecaller Solution

One of the most preferred solutions that Truecaller provides to its users is number-based identity.

In this digital age where fraud is prevalent and spam is vehement, all of us want to ensure that the phone numbers that reach us do not fall in the above categories.

The same goes for eCommerce merchants. One of the most common reasons for an order turning to Return to Origin is dishonest customer intent.

GoKwik-Truecaller will work together to reduce Return to Origin owing to fraud stemming from phone numbers. While GoKwik will ensure real-time intelligent mapping of customer behaviour patterns, Truecaller will play a significant role in flagging phone numbers that are incorrect or spam.

This will ensure greater precision in tracking down unverified customers who are more likely to commit an RTO fraud. Interventions can then be put in place to provide RTO protection to businesses.

When you bring in the GoKwik -Truecaller partnership advantage to your brand, you get the following:

This will give your customers a new age experience of online shopping. Moreover, this will also help you increase profitability, GMV, and conversion rates and decrease fraud-related RTO losses. End result? Happy customers and happy you.

I am sure this partnership excites you as much as it excites us. Come be a part of the revolutionised eCommerce enablement solution with the GoKwik-Truecaller partnership. Give us a call and let’s get you integrated for a higher and kwiker success.