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Kwik Engage

Beauty & Personal Care

Wype Grows Retention and Achieves 4.5x ROI from Whatsapp

ABOUT

Wype is a soothing, natural gel that boosts toilet paper's cleansing power – a wet wipe alternative that doesn't clog pipes or pollute oceans. A natural gel which makes your toilet paper work harder for you. Clean you, clean planet.

HQ

India

INDUSTRY

KwikEngage

Building WhatsApp Confidence Through Performance

As part of the initial WhatsApp journey, we recommended starting with a few essential flows. After implementation, the team saw encouraging results, helping buildconfidence in WhatsApp as a scalable growth channel.

Solution: Strategy

Our approach focused on two pillars:

Abandoned Checkout & Cart Recovery We recovered lost revenue through multitouch abandoned flows across email andSMS, using dynamic timing, incentives, andpersonalized cart-based messaging.
We drove incremental revenue and LTVwith targeted retention campaigns,including product launches, postpurchase journeys, VIP and lapsed-useroffers, and cross-sell flows.

The Impact

Automation RoAS - 25.2xx
ROI from WhatsApp - 4.5xx
Click through rate -18.41%

"The team at GoKwik helped us strategically implement revenue driving flows that actually convert.Their retargeting approaches gave us confidence that even when emails are ignored, conversion isn't. WhatsApp is steadily becoming a dependable growth channel for us, delivering real impact across the funnel."

— Caleb, Wype

Result

Within 6 months, Wype achieved 4.5× ROI, generating revenue nearly six times the investment.
Abandoned checkout flows emerged as one of the strongest revenue drivers, delivering a significant lift in conversions while recovering lost sales without increasing acquisition costs.

Conclusion

GoKwik’s ecosystem enabled the brand to engage unknown visitors, automate lifecycle marketing, and maximize ROI—powering growth across the entire funnel from acquisition to conversion and re-engagement.

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