Snitch Sees A 40% Increase In Checkout Conversion Rate With GoKwik

• 3. Dynamic Discounting & Offer Display Discounts help keep shoppers enticed and avail additional rebates on each purchase. Meanwhile, they help brands earn more conversions. Keeping this in mind GoKwik enabled Snitch to offer discounts to shoppers at multiple stages. At Checkout – Discounts are often scattered and shoppers have to do a lot of back and forth to find and implement them. To reduce friction, shoppers can select and apply discounts at the time of checkout itself. While Making Payment – Shoppers could further avail more discounts by placing a prepaid order, such as by paying via UPI. 4. Seamless Payment Process: From Snitch’s data, GoKwik found that most shoppers were placing cash-on-delivery orders. This was a major cause of the brand’s high RTO rate, causing revenue leakage. To fix this and increase prepaid conversions, GoKwik, alongside Snitch, added fee of INR 100/- on every COD order placed.

As the last step, GoKwik also enabled Snitch to offer multiple payment methods including UPI, wallets, cards, pay later, and net banking to ensure shoppers found a payment option of their choice and proceeded to pay.

• 5. Recover Abandoned Carts: Besides the above-mentioned Kwik Checkout Solutions, GoKwik also enabled abandoned cart recovery features on Snitch’s side. This meant, every time a customer abandoned their cart at any stage of their purchase, they were duly sent a communication via WhatsApp. Such nudges helped

The Kwik Checkout Solution – Result

Snitch witnessed,

• Overall checkout page conversions increased by ~40%
• Time taken to login by leveraging Truecaller improved by 19 seconds
• Increase in address pre-fills by 65%
• An upliftment of 34% in address pre-fill conversions

The RTO Protection Suite – Implementation

Besides end-to-end optimising Snitch’s checkout process, there was also a need to identify high-risk shoppers with low shopping intent to minimise the revenue loss resulting from RTOs.

For this, GoKwik implemented its RTO Protection Suite. Here’s how the AI-ML-powered model worked,

• Study a shopper’s behaviour and buying history
• Filter them based on their likelihood of cancelling the order before delivery
• Classify them as high, mid, or low-risk users, where high-risk means shoppers with the least intention of making a purchase
• Sending risk flags against high-risk users to Snitch for them to decide whether or not to accept the order(s)
• Enabled a COD-confirmation prompt on the payments window to reduce the number of impulsive buyings and resulting RTOs

The RTO Protection Suite – Result

Snitch saw,

• RTO rate containment at 23% throughout
• An increase in pin code serviceability across the nation by 66%
• An overall 182% increase in gross merchandise value (GMV) than before

“GoKwik has served as a strategic partner for Snitch. It has helped us scale faster than we imagined. We have witnessed a 40% month-on-month growth in checkout conversion rate, contained RTO at 23% throughout and opened serviceability across the nation by 66%.”

— Siddharth Dungarwal, Founder, SNITCH
The Journey Ahead

As an eCommerce enabler, GoKwik takes it upon itself to help eCommerce brands solve many underlying and pressing issues by crafting the best and most effective eCommerce solutions. GoKwik aims to not only help brands increase their conversions and realise higher gains but reduce unnecessary cash burns as well.

With the same vision, GoKwik seeks to scale its interventions with Snitch and build many new and more advanced features to help the brand sustain the market heat, contain RTOs, and become the go-to brand for men’s wear in coming years.