GoKwik Helps Hopscotch Increase COD Pincode Serviceability By 26%

The GoKwik Solution

GoKwik is a leading eCommerce enablement company that pioneers in creating advanced tech and data science capabilities. It aims to address key Indian e-commerce challenges with solutions spanning every stage of the shopping funnel.

Upon carefully studying Hopscotch’s issues, the GoKwik team suggested the kid’s clothing brand to immediately implement GoKwik’s RTO Protection Suite.

RTO Protection Suite powered by GoKwik is a combination of efforts backed by artificial intelligence and machine learning. It enables brands to identify the buying intent of shoppers and keep them from continuously misusing the online shopping privileges.

With the RTO Protection Suite in place, Hopscotch was able to,

• Analyse the behaviour of the incoming website traffic and the buying history of shoppers based on
  • 200+ parameters
  • GoKwik’s network intelligence
  • Data based of 100 million+ unique online shoppers
• Filter shoppers based on their likelihood of placing COD orders and cancelling them before delivery
• Classify shoppers as high-risk, mid-risk, or low-risk buyers, with high-risk being the ones that showcase the least buying intent.
• Identify problematic pin codes that add to the brand’s RTO%
• Identify products with high COD RTO% and implement interventions to reduce the risk of high COD RTO%
• Place other necessary interventions across the three buckets during order placement, such as, hiding COD as a payment option for high-risk shoppers, etc.

Besides these, the GoKwik team took an additional step to assess Hopscotch’s business performance using its advanced analytics. It found that certain pin codes were exhibiting high percentages of return-to-origins. They were not only causing inventory blockage but were leaking business profits. The GoKwik team immediately implemented strategic interventions to eradicate these irregularities, mitigate the losses, and keep Hopscotch’s conversion rate intact.

The Result

With all the necessary interventions in place, the Hopscotch team witnessed the following results.

• Using GoKwik intelligence, Hopscotch was able to increase pin code serviceability by 26%
• Reduction in COD RTO orders by 12.6%
• Identification of numerous fake orders, helping Hopscotch save a significant amount of daily losses

“After implementing GoKwik’s RTO Protection Suite, Hopscotch has witnessed a tremendous decrease in its overall RTO%. We’ve been able to contain our return-to-origins and even strategically increase pin code serviceability by almost 26%. Their interventions also helped us identify 2000+ fraud order placements per day saving us nearly INR 10-12 lacs per day. GoKwik has been a true enablement partner for Hopscotch and we wish to bring down our RTO% even further with their advanced interventions.” - Rahul Anand, Founder & CEO, Hopscotch

Future Endeavours

GoKwik is committed to developing premier and highly efficient solutions for the worldwide eCommerce sector. Our objective is to provide comprehensive support to eCommerce brands, regardless of their scale or nature, enabling them to leverage our innovative solutions. This translates into enhanced customer service capabilities, elevated customer satisfaction, improved revenue streams, and augmented profitability margins.

With this vision, we aim to scale our interventions with Hopscotch and build many more effective and advanced solutions that help this leading kid’s brand increase conversions, reduce RTOs, and close high gross merchandise value (GMV) year-on-year.