Zeraki Jewels Grows Prepaid Orders to 40% with KwikCheckout

Challenges

As Zeraki Jewels expanded rapidly from a new-age startup to a brand delivering lakhs of orders worldwide, the limitations in their existing checkout and operational workflows began to surface. Key challenges included:

• 1. Low Prepaid Adoption: A large portion of Zeraki’s audience preferred Cash on Delivery. This created delays in cash flow, higher operational costs and increased chances of cancellations or fake orders.
• 2. Slow Checkout: Their Shopify checkout was not designed for a mobile-first audience, even though most shoppers arrived from mobile. This resulted in slow loading screens. In a trend-driven category where purchases are often impulsive, this directly impacted conversions.
• 3. High RTOs and COD-Related Risks: With COD forming 90% of all orders, Zeraki experienced high Return-to-Origin rates. These issues increased logistics costs, reduced operational efficiency, and caused a dent in profitability.

The GoKwik Solution

GoKwik partnered with Zeraki Jewels to create a faster, smarter and more conversion-focused checkout:

• Mobile-First KwikCheckout for Faster Conversions: Zeraki's upgrade to KwikCheckout delivered quicker load times and a smoother buying flow. Address prefills for returning customers reduced friction for both new and repeat shoppers. The checkout stayed fully customizable, preserving the brand’s look and feel.
• Boosting Prepaid Adoption With Smart Payment Incentives: GoKwik enabled tailored payment offers such as 5% off on UPI. Additional payment options like TwidPay and Snapmint encouraged prepaid behavior and reduced dependency on COD.
  
• Increasing AOV With EMI on UPI: EMI on UPI gave shoppers affordable ways to purchase more or choose higher-value items. With flexible payment methods built into the checkout, Zeraki saw healthier AOV while keeping the experience accessible.
• Improving Order Quality With RTO Intelligence: To reduce RTO and COD risks, Zeraki used GoKwik’s RTO intelligence tools. Pincode blocking and KwikFlows filtered risky orders. Fraud alerts flagged suspicious activity, and COD intent prompts helped confirm genuine shoppers. This improved order authenticity and cut operational losses.

Impact & Results

• Zeraki’s checkout conversion rate increased from 43.2% to 47.32% within months, delivering a 9.5% improvement.
• Prepaid order share grew to 40%, an 18.6% improvement. This was driven by smarter payment nudges and the introduction of EMI on UPI, which encouraged more customers to choose prepaid over COD.
• Users opting for EMI on UPI had a 40% increased AOV compared to users opting for other payment methods. EMI on UPI supported higher-value purchases and made it easier for shoppers to upgrade or add more products to their cart.

What’s Next

Zeraki Jewels is now extending its partnership with GoKwik across the entire customer journey. With KwikEngage, the brand has already automated nearly 90% of Instagram DMs and queries, enabling instant responses and smoother lead conversion from social traffic. Through GoKwik Cart, Zeraki aims to convert more carts with a faster and frictionless experience that doesn’t redirect shoppers. The integration of Return Prime will further streamline the post-purchase experience by automating returns and exchanges, reducing manual effort and strengthening customer satisfaction. Together, these solutions will help Zeraki build a connected ecosystem where discovery, checkout and post-purchase operate seamlessly, supporting their next phase of scalable, customer-first growth.

Conclusion

As a brand driven by design, accessibility and customer-centricity, Zeraki’s vision has been to create a seamless shopping experience that matches the style and confidence their products inspire.

As Zeraki continues adopting the full GoKwik ecosystem—it strengthens the pillars needed for its long-term vision. These tools help Zeraki scale sustainably, deepen customer trust and build a world-class D2C experience that supports its goal of becoming a global leader in fast-fashion jewellery.