True Elements Increases Abandoned Cart Recovery by 134% With KwikEngage
ABOUT
Founded in 2014 and headquartered in Pune, True Elements is one of the leading brands in the Indian Healthy Foods category. Garnering a strong presence in the market, the brand offers a wide range of 100% wholesome and nutritious products. Its exhaustive range includes breakfast cereals, snacks, nuts, seeds, and more. All of its offerings are carefully crafted to promote a healthy lifestyle.
HQ
India
INDUSTRY
FMCG
About True Elements
Founded in 2014 and headquartered in Pune, True Elements is one of the leading brands in the Indian Healthy Foods category. Garnering a strong presence in the market, the brand offers a wide range of 100% wholesome and nutritious products. Its exhaustive range includes breakfast cereals, snacks, nuts, seeds, and more. All of its offerings are carefully crafted to promote a healthy lifestyle.
True Elements places much emphasis on providing 100% natural, unprocessed, and preservative-free food options prepared using 100% whole foods to its customers. With a commitment to quality, transparency, and sustainability, the brand aims to,
The Problem Statement
At present, True Elements caters to millions of customers across the country. It lays great emphasis on educating the masses around the need to go healthy, especially in today’s day and age.
While doing so, it witnessed an increase in footfall on its website. Comparatively its conversion also increased. However, it wasn’t up to the mark as the brand expected. While diving deep into the problem, the brand noticed the following problem.
At present, True Elements caters to millions of customers across the country. It lays great emphasis on educating the masses around the need to go healthy, especially in today’s day and age. While doing so, it witnessed an increase in footfall on its website. Comparatively its conversion also increased. However, it wasn’t up to the mark as the brand expected. While diving deep into the problem, the brand noticed the following problem.
- Low retention rate
- Comparatively low conversion rate
- Weak customer support causing drop offs
Enter Kwik Chat – The Solution
While exploring the many options to solve these grave concerns, folks at True Elements got introduced to Kwik Chat.
A GoKwik-powered WhatsApp Commerce solution, Kwik Chat is a one-stop solution to increase conversions, customer engagement, retention, reduce abandonments, enhance brand recognition value and much more.
In the case of True Elements, here’s what the Kwik Chat team implemented to combat the problems at hand.
Implemented Abandoned Cart Recovery Interventions
Addressing the first concern, Kwik Chat built a seamless checkout experience on WhatsApp. This flow gave shoppers an option to shop from the brand while staying on the messaging app itself.
Shoppers were able to,
- Browse through different product categories
- Add items to cart
- Proceed to checkout
- Make payment via UPI or place COD orders
This entire system removed many fractions otherwise present on web or mobile checkout.
Embedded Pre-fill Text Flow
To further reduce the chances of abandonment, Kwik Chat embedded its smart chatbot feature. The chatbot here,
- Conversed with shoppers in real-time
- Gave text pre-fill options to make communication seamless
- Help find the right items easily and quickly
- Instantly connect shoppers with a customer care executive to ensure quick problem resolution
Automated Order Confirmation And Order Shipping Details
As the final step, the Kwik Chat team also implemented a messaging automated system for True Elements.
With this, every time a shopper placed an order on the brand’s website or via its WhatsApp checkout flow, a series of automated messages were triggered to keep the customer informed about their order status. These included messages like,
- Order confirmation
- Order shipped
- Out for delivery communication, and
- Order delivered
The intent here was to,
- Reduce customer anxiety and chances of order cancellations
- Reduce human intervention and errors
- Build brand trust
- Increase the chances of repeat sales
The Result
After enabling WhatsApp commerce for True Elements and studying the performance across various parameters, KwikEngage increased the brand’s abandoned cart recovery rate by 134% in just 3 months.
“Kwik Chat has been a game changer for True Elements. Since the very beginning Kwik Chat has relentlessly helped us solve many of our pressing issues. In just a couple of months, we’ve seen a jump of 134% in abandonment cart recovery rate. We’re happy and hope to see these numbers grow in the coming years.”
— Puru Gupta, Co-Founder & CEO, True Elements
The Future Perspective
Sitting in a market that’s on a strong growth trajectory, thanks to the changing eating habits of Indians, True Elements is ought to lead the market in the coming months. The healthy food brand is committed to enhancing quality of life, bringing positivity, hope and confidence while ensuring highest level of customer satisfaction.
And, Kwik Chat is committed to help True Elements achieve its goals. We aim to build many advanced solutions that help this healthy food brand scale its business not just domestically but across the world.
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