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Your 2026 D2C Calendar mapped day by day - Powered by real data from India’s biggest D2C shopping network

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Kwik Engage

Healthcare

Sons Grows Retention and Achieves 19.5x RoAS

ABOUT

Sons helps men take control of hair loss with medically proven treatments delivered to your door, backed by expert aftercare and personalised support for every hair health stage. Show hair loss who’s boss.

HQ

India

INDUSTRY

KwikEngage

Approach

Launched a controlled pilot starting with a single Abandoned Cart flow Conducted 50+ internal test messages to refine: Message tone and clarity Creative quality and CTA placement Enable seamless Klaviyo integration Scaled based on performance by introducing: Multi-step drip messages within the Abandoned Cart flow A Consultation flow to drive higher-intent engagement

The Challenge

Email was the sole acquisition channel,restricting scale and visibility. WhatsApp wasa new and untested channel for the brand Needed to validate performance before committing to scale Ensuring brand tone, UX, and compliance on a highly personal channel Avoiding broken journeys caused by incorrect redirects or integrations Driving engagement without over-messaging early users

Key challenges included:

Email was the sole acquisition channel,restricting scale and visibility. WhatsApp wasa new and untested channel for the brand
Needed to validate performance before committing to scale
Ensuring brand tone, UX, and compliance on a highly personal channel
Avoiding broken journeys caused by incorrect redirects or integrations
Driving engagement without over-messaging early users

The Impact

Marketing RoAS - 19.5x
Click through rate - 17.88%

"Partnering with Gokwik has been agreat experience. Working with Tanya and Akash unlocked Whatsapp as a high performing revenue channel for us with our Whatsapp abandoned cart and consult flow outperforming email.The help and strategy support from the Gokwik team enabled us to significantly increase our retentention performance and I'm looking forward to expanding our partnership in 2026."
— Peter, Sons

Result

Performance Highlights
- Consultation Flow: CTR – 17.88%
- Abandoned Cart Flow: CTR – 10.3%
The strategy was subsequently scaled to include:
- The introduction of multiple drip messages within the Abandoned Cart flow
- Discount codes and promotional offers aligned with brand guidelines
- The launch of a Consultation flow to drive deeper customer engagement

Conclusion

GoKwik’s ecosystem enabled the brand to engage unknown visitors, automate lifecycle marketing, and maximize ROI—powering growth across the entire funnel from acquisition to conversion and re engagement.

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