सादा/SAADAA Partners With GoKwik, Increases Prepaid Conversions To 65%

From selling bedsheets out of their garage to building a full-grown women’s apparel business in just two years, Akshay Shivpuri and Mahesh Tekwani, Founders of सादा / SAADAA have proved that nothing is impossible.

Headquartered in Jaipur, Rajasthan, सादा / SAADAA today stands as one of the leading women’s clothing brands in India. It offers a versatile range of cotton and linen lines of everyday wear.सादा / SAADAA’s primary objective from the get-go has been to create a line of clothing that’s comfortable, affordable, and instantly resonates with Gen Z’s idea of simplicity with elegance.

Like Akshay always quotes, “When you think of Chai, you think of Parle G.” Similarly, “When you think of simplicity with excellent quality, you think of सादा / SAADAA.”In just two years, the brand has spread the joy of simple clothing across the entire nation. However, many challenges have followed them through the journey. One of them was a tedious checkout process causing a high drop-off. And the second was a high number of cash-on-delivery orders, which reduced the brand’s in-hand capital.