Miniwesst Boosts Overall Conversion Rate By 33% With GoKwik
ABOUT
Uplifts Checkout Conversion Rate By 19.49%
HQ
India
INDUSTRY
Women's Fashion, Accessories
About Miniwesst
Miniwesst is a prominent fashion and lifestyle accessory brand that offers a curated selection of products chosen by its founder. The brand balances its affinity for Western fashion with a deep appreciation for the craftsmanship of Indian artisans, producing bags and footwear in its own manufacturing unit. Committed to delivering high-quality products at affordable prices, Miniwesst aims to stay ahead of fast-moving fashion trends without compromising on quality.
The Challenge
Miniwesst had traditionally relied on multiple third-party vendors, both online and offline, to sell its products. However, as more customers began shopping directly from brand websites, it was time for Miniwesst to set up its own D2C store and help shoppers engage directly with the brand. While Miniwesst excelled in creating a shopper-friendly website with all the necessary information, its conversion rate remained low and stagnant. The brand ran diagnostic tests and discovered that a slow and lengthy native checkout process was causing shopper distress and a high drop-off rate. It became imperative for Miniwesst to offer a safe and secure direct-to-consumer (D2C) site with a seamless and fast checkout experience to curb these issues.
Solution: The Solution
To achieve this, Miniwesst partnered with GoKwik and leveraged its suite of services designed to make online shopping seamless for customers. Here’s how GoKwik’s solutions helped Miniwesst improve its business metrics.
1. KwikCheckout: Enabling Convenient and Fast Checkout
KwikCheckout seamlessly integrates with Miniwesst's native checkout process, offering a frictionless experience for customers.
A. Quick Login Verification: Shoppers can easily log in using their phone numbers and a one-time password or authenticate via Truecaller on the mobile website. GoKwik’s network effect allows shoppers already in the GoKwik network to auto-login, reducing login friction.
B. Address Pre-fill: One of the most tedious steps in the checkout process is entering addresses. With GoKwik's data of over 100 million shoppers, the system can fetch and pre-fill a shopper's two most recent addresses, making the process quick and easy.
C. Kwik Discounts: Discounts are crucial for driving conversions. GoKwik’s discounting engine, with over 250 configurations, allows Miniwesst to strategically display discounts on the checkout window, reducing drop-offs and boosting conversions. Additional discounts on specific payment methods, like UPI, cards, or wallets, further encourage prepaid orders.
D. KwikPay: This comprehensive suite of payment methods gives shoppers the flexibility to pay using their preferred method, reducing cart abandonment at the last moment.
2. KwikPass: Enhancing Customer Identification & Engagement
KwikPass is an industry-first feature that helps identify incoming website traffic, compels users to log in upon landing on the site, and completes the checkout process without requiring account creation.
Early Identification and Engagement: By identifying shoppers early, Miniwesst can engage with them through targeted offers on WhatsApp or other communication mediums. This early engagement helps increase customer interaction and boost conversions.
The Results
Within a month of implementing GoKwik's solutions, Miniwesst saw significant improvements in its business metrics:
- Checkout conversion rate increased by 19.49%
- Overall conversion rate rose by 33%
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