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Kwik Checkout

Beauty & Personal Care

mCaffeine Partners With GoKwik: Sees 25% Revenue Jump

ABOUT

mCaffeine is one of the leading and most innovative skincare and personal care brands making waves in the Indian beauty industry. Renowned for its unique fusion of caffeine and skincare, this brand has carved a niche for itself in a market saturated with traditional products.

HQ

India

INDUSTRY

Fashion

About mCaffeine

With a commitment to providing fresh and rejuvenating experiences, mCaffeine has become synonymous with a new age of self-care, where every product tells a story of caffeine-infused indulgence. mCaffeine is a 100% vegan, cruelty-free, PETA-certified beauty brand and has achieved zero plastic footprint, doing its bit for the environment.

Completing about 8 years in the industry, mCaffeine is growing at an exponential pace, recording an annual revenue increase of over 300% in recent years.

The Challenges

Being in the industry for so long, mCaffeine has followed the D2C rule book to make the experience of every customer landing on their website exciting and satisfying. For instance, offering all the necessary product information, seamless website browsing, and even giving away discounts from time to time to keep their target audience engaged and coming back for more.

However, amidst achieving perfection, mCaffeine still found gaps in its conversion funnel. It saw:

Low conversion rates
High drop-offs
High operational costs due to a higher number of RTO (Return to Origin) cases

Solution: The Solution

GoKwik is a one-stop eCommerce accelerator that aims to build industry-leading solutions to solve many pressing concerns of the Indian eCommerce industry. It’s built a solid tech structure and data-led solutions, such as KwikCheckout and Smart COD Suite, that aim to help eCommerce brands scale their growth by optimising the checkout process, enhancing the ease of shopping, and increasing the bottom line.

Considering mCaffeine’s challenges, GoKwik suggested implementing its suite of services, including the KwikCheckout Solution and Smart COD Suite.

KwikCheckout: Enabling A Seamless And Fast Checkout Process

KwikCheckout is GoKwik's flagship product that’s easy to integrate and seamlessly sits above the native checkout process. The pop-up window aims to reduce cart abandonment and boost overall conversions by offering the following ease during checkout:

Quick Login Verification: Simplifies the login process for users, enabling them to log in quickly and easily with a one-tap OTP (One-Time Password) feature on both desktop and mobile websites. Shoppers can also leverage Truecaller to authenticate their identification and log in with just a single tap. Single sign-on (SSO) login also enables existing users to automatically log in and seamlessly complete their purchase.
Pre-Filled Addresses: Automatically fills in customer addresses during checkout based on previous data, saving time for customers and minimising errors, enhancing the user experience.
Extensive Discounts and Rewards: A discounting engine that allows mCaffeine to choose, create, and offer discounts to shoppers from GoKwik’s 250+ discounting configurations and partnerships with various rewards and loyalty program companies. This incentivizes customers and encourages them to complete their purchases.
KwikPay, A Comprehensive Payments Suite: Supports a wide range of payment options, including credit/debit cards, UPI, net banking, and digital wallets. It helps ensure that customers can pay through their preferred method, improving satisfaction and trust.

Smart COD Suite: Effectively Reducing RTO & Expanding Serviceability

By leveraging risk intelligence and AI-ML technologies, GoKwik's Smart COD Suite reduces RTO losses and enhances cash-on-delivery (COD) efficiency. It assesses customer intent based on 200+ parameters and offers predictive analytics to weed out low-intent shoppers, minimising return-to-origin (RTO) losses.

The Smart COD Suite also helps mCaffeine apply a series of high, medium, and low-degree interventions on its website to streamline the COD processes, increase prepaid conversions, and improve payment success rates, leading to higher profitability and better operational efficiency for eCommerce brands.

The Result

By integrating the GoKwik solutions, mCaffeine saw the following results:

25% higher revenue
13.53% uplift in checkout conversion rate
38.41% boost in GMV

"With GoKwik's eCommerce acumen, we are set to redefine the shopper experience in the growing D2C landscape. With solutions like KwikCheckout, we are already seeing a positive upward movement in our conversions and overall revenue growth. We are positive this partnership will further help us establish a deeper, and lasting footprint throughout Bharat, and complement the next phase of our growth," said Vaishali Gupta, Co-founder and Chief Growth Officer of mCaffeine.

Future Endeavours

mCaffeine has set a benchmark for growth in the eCommerce skincare sector, increasing revenue by 51.8% in the last year. With plans to venture into the omnichannel space and target 24 key micro markets for offline expansion, this partnership with GoKwik positions mCaffeine to further enhance its market presence. GoKwik, which supports over 4000 eCommerce brands across various categories, including fashion, beauty, health and nutrition, electronics, and more, is poised to help mCaffeine achieve its ambitious growth goals.

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