Louis Stitch Sees A 19.60% Uptick In Checkout Conversions

Solution: The Solution

While looking for the perfect solution, Louis Stitch was approached by GoKwik, a one-stop growth accelerator for eCommerce brands. After discussing the nuances of Louis Stitch’s website performance, GoKwik ran a diagnostic test that confirmed the brand’s apprehensions.

GoKwik suggested that Louis Stitch try its suite of solutions to improve checkout conversions, overall eCommerce performance, and mitigate RTO effects.

KwikCheckout: A Fast & Seamless Checkout Solution

KwikCheckout is the industry’s first seamless checkout solution that allows shoppers to complete their purchase on a pop-up window within 60 to 120 seconds. Sitting on top of the brand’s native checkout, KwikCheckout enabled:

• Quick Login and Authentication: Shoppers could log in via mobile number followed by a one-time password (OTP), through Truecaller authentication on mobile sites, and via SSO login, keeping existing shoppers on the GoKwik network automatically logged in for ease of checkout.
• Smart Address Pre-fill: Utilizing its vast data of 120 million+ shoppers, GoKwik pre-filled shoppers' addresses and offered the option to select one of their latest addresses seamlessly.
• Discounting Features at Checkout: Embedding a discounting engine on the checkout pop-up allowed shoppers to select a discount from a drop-down menu, apply it in real-time, and benefit from instant rebates.
• Smooth Payment Process: GoKwik embedded its KwikPay services, ensuring a hassle-free payment experience with secure transactions and multiple payment options.

Smart COD Suite: The Risk-intelligence Engine

Backed by AI and machine learning, the Smart COD Suite helped identify low-intent shoppers, weed them out, and ensure good conversions only. Leveraging 200+ parameters, the risk-intelligence model implemented high-, medium-, and low-degree interventions at checkout to mitigate RTO risks:

• COD Blocking: Preventing high-risk shoppers from placing COD orders by disabling cash as a payment option.
• COD Captcha: Enabling shoppers to verify their intent via Captcha and reCaptcha.
• COD Prompt: Nudging shoppers to opt for a prepaid payment method instead of COD.
• Prepaid Payment Discounts and COD Fees: Encouraging prepaid orders while managing COD transactions effectively.

Utilising KwikChat And KwikPass

GoKwik also introduced Louis Stitch to KwikChat and KwikPass to enhance customer engagement, run targeted marketing campaigns, and increase conversions and repeat purchases.

• KwikPass: Identified incoming traffic on the website, compelling users to log in at the first step via gamification, paving the way for a better checkout experience.
• KwikChat: A holistic engagement platform that helped Louis Stitch create segments and run targeted marketing campaigns via WhatsApp and other social channels.

The Result

Louis Stitch achieved significant improvements in key business metrics following the implementation of GoKwik solutions:

• A 19.60% growth in checkout conversions
• A 53% increase in prepaid conversions
• Additional sales of INR 7.15 lakhs via KwikPass