GoKwik’s Observations
GoKwik realised that optimising every leg of the checkout funnel and building intelligent algorithms to map customer behaviour in real-time is important. By this, GoKwik can help eCommerce brands
- streamline their checkout process
- deliver better services to customers
- increase revenue.
The partnership between GoKwik with Truecaller was a step towards achieving this goal.
GoKwik Solutions Powered By Truecaller
With GoKwik’s best-in-class eCommerce enablement solutions and Truecaller’s advanced features and vast consumer base, GoKwik has been able to deliver value to 100+ plus merchants in the eCommerce industry so far.
Through these solutions, the company has provided a streamlined and democratised shopping experience to new users across many eCommerce platforms further reducing friction and increasing conversion.
Meanwhile, merchants too have benefited immensely via GoKwik’s partnership with Truecaller. Here’s how.
1. One-tap Login Via Truecaller
With Truecaller Verification SDK, GoKwik now enables partner merchants to effortlessly verify a new shopper’s identity anywhere throughout the entire checkout flow – with one-tap, OTP-free login.
This helps them:
- Easily capture mapped user profile details including name, email address, city, etc. and also automatically pre-fill information at the following steps.
- Bypass the first leg of friction and reduce drop offs to a great extent.
2. Easy Pre-filling Customer Details
By using Truecaller One-Tap Verification Solution, GoKwik’s algorithms auto-fill a user’s basic details at the address step. This means, users with Truecaller installed on their Android phones don’t have to manually fill lengthy and tedious personal details including address and saves them much time.
Meanwhile, new users can also use their information shared with Truecaller to prefill details on merchant sites to proceed quicker through the checkout process. Users can easily opt-in for Truecaller to fill in their details and leverage it for future purchases. They can skip at least 2-3 steps they’d otherwise have to follow to get to the payment stage.
With Truecaller Verification SDK, merchants can ensure greater customer satisfaction, faster checkouts and hence, higher conversions.
3. Fraud Detection And RTO Protection
With Truecaller’s spam detection feature, GoKwik’s merchants can easily identify fraudulent customers and keep them from specifically placing COD orders.
While GoKwik ensures intelligent mapping of customer behaviour patterns in real-time, Truecaller plays a strategic role in flagging phone numbers that are incorrect or spam.
This, in turn, ensures greater precision in tracking unverified and high-risk customers who’re likely to commit RTO fraud. Such interventions can further be used to integrate RTO protection solutions to safeguard merchant businesses.
The Result
GoKwik’s partner merchants have significantly benefited from the GoKwik-Truecaller partnership. Our overall statistics show that,
- Overall drop-offs from login to address page have reduced by 20%
- Turn-around time from login to address page has reduced by
- 10 seconds compared to normal log in without OTP intervention
- 20 seconds compared to normal log in with OPT intervention
- 30% of new users are automatically logged in, landing directly on the address page with Truecaller one-tap login feature
“Shortly after integrating GoKwik’s Kwik Checkout solution powered by Truecaller, we registered an overall uplift of 35.6%. Our time to login has also reduced by a whopping 11.7 seconds.”
— Ayush Banka, Co-Founder, Leaf Studios
“GoKwik’s ‘One-tap Login’ solution via Truecaller has significantly benefited our business. Since the integration, we’ve achieved an uplift of 34% with Truecaller-enabled login compared to normal login. We’ve also seen a reduction in time-to-login by 11.2 seconds.”
Shankar Prasad, Co-Founder, Plum Goodness
“With GoKwik’s Kwik Checkout solution powered by Truecaller, we have been able to improve the overall time taken to login by 9.3 seconds. This has helped us bag more conversions than before.”
– Shantanu Deshpande, CEO, Bombay Shaving Company
GoKwik’s Future Promise
GoKwik believes that there’s a lot more to this partnership than this. It is rigorously and constantly working with Truecaller to develop many innovative and industry-first solutions to help both merchants and end users immensely benefit at every leg of the checkout journey.
