Dr Vaidya’s Leverages GoKwik Services
ABOUT
Witnesses A 120% Uplift In Overall Conversions & 1.3X increase In Prepaid Conversions
HQ
India
INDUSTRY
Health & Wellness
About Dr Vaidya’s
Dr Vaidya's is a distinguished and world-renowned online Ayurvedic brand. It seamlessly blends the ancient wisdom of Ayurveda with modern innovation and provides holistic healthcare solutions. Founded by the Vaidya family, a lineage of Ayurvedic practitioners, Dr Vaidya's is committed to promoting wellness through time-tested formulations and remedies. It brings forth a comprehensive range of products that cater to diverse health needs. From herbal supplements and proprietary medicines to skincare and personal care items, each offering is crafted with meticulous attention to quality and efficacy.
The brand's commitment to authenticity is reflected in its dedication to sourcing premium herbs and ingredients, ensuring that every product maintains the integrity of traditional Ayurvedic wisdom. Dr Vaidya's not only emphasises the treatment of ailments but also focuses on preventive healthcare, encouraging individuals to embrace a balanced and natural lifestyle.
The Problem Statement
Dr Vaidya’s has been serving the nation and abroad for almost 10 decades now. The Ayurvedic brand has shifted gears over the years to match the needs of its consumers and expanded its serviceability to offline pharma stores, online marketplaces, and its own dedicated direct-to-consumer website.
Over the years, the brand has been able to consistently generate high sales volume from offline partnerships and online marketplaces, but its D2C site was falling short. Despite experiencing good traffic on the website, the Ayurvedic brand’s conversion rate told a very different story. Folks at Dr Vaidya’s ran a series of tests to identify areas of anonymity but were unable to find the gaps.
The brand needed a strategic partner to help identify these areas of friction, implement smart solutions, and increase the business conversion rate.
Solution: The Solution
During their quest to find a strategic partner, Dr Vaidya’s was approached by GoKwik, one of the leading eCommerce enablement companies in India. Folks at GoKwik quickly analysed the performance of the brand’s website and realised that their conversion funnel was full of friction causing Dr Vaidya’s to lose out on a lot of potential revenue.
As a quick yet lasting solution to their problem, GoKwik introduced KwikCheckout to Dr Vaidya’s. A one-of-a-kind solution, KwikCheckout helps eCommerce brands like Dr Vaidya’s deliver a seamless and efficient shopping experience to end-customers via one-click checkout, thereby reducing the chances of drop-offs and increasing business revenue.
Here’s what GoKwik’s KwikCheckout implemented on Dr Vaidya’s site entailed.
Kwik Login
Login is essentially the most critical step in a checkout process. It’s important to ensure that shoppers get the leverage to easily login and continue their shopping journey. Kwik Login by GoKwik ensured this very well. On Dr Vaidya’s website, enabled shoppers to log in via two methods:
- Login via OTP: Simply enter a phone number, authenticate it via a one-time password, and continue the shopping journey.
- SSO Token Login: Powered by GoKwik’s Network Effect, SSO token login allowed return shoppers to automatically log in to Dr Vaidya’s platform without entering their phone number or an OTP.
- One-tap Verification With Truecaller: This method helped shoppers verify their identity using Truecaller’s database and create an account within microseconds.
Kwik Address
Lengthy information forms at the address stage also lead to high cart abandonment. Kwik Address by GoKwik solved this problem at the core for Dr Vaidya’s. Using its vast data network of 100 million shoppers, GoKwik quickly pre-filled the addresses of shoppers, reducing the chances of drop-offs. This step helped:
- Shorten the overall checkout time.
- Increase the chances of conversions
Kwik Discounts
Brands often lose potential customers due to non-listing of discounts at the checkout stage. GoKwik’s KwikCheckout solved this concern as well. It ensured that shoppers could find discounts on Dr Vaidya’s checkout window itself, eliminating unnecessary back-and-forths.
Shoppers could easily pick and choose from discounts, click on any of them, and avail of additional rebates on their purchases.
Besides this, GoKwik also enabled Dr Vaidya’s to offer discounts at the payments stage to accelerate the chances of conversions and reduce the risk of cash-on-delivery-led return-to-origins (RTOs).
Kwik Pay
Lastly, a seamless payment process further accelerates high conversion chances. KwikPay by GoKwik enabled shoppers to pick a payment option from its multi-payment stack and complete their transactions swiftly. It also ensured a high transaction success rate and payment security at each step.
The Result
Within a year and a half of KwikCheckout’s implementation on the brand’s website, Dr Vaidya’s witnessed the following results.
- A whopping 120% increment in overall conversation rate - from 1.86% to 4.09%
- A 1.3X increase uplift in prepaid conversions.
- A 1.2X boost in checkout conversion rate percentage.
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