BabyOrgano Boosts ROAS by 5x and Lifts GMV by 16.63% with Kwik Engage

The Solution: Smart RFM Analysis with Kwik Engage

GoKwik’s Kwik Engage helped BabyOrgano understand their customers better with RFM
Analysis (Recency, Frequency, Monetary). This method is backed by India’s largest network
intelligence dataset and customer behaviour insights from 10,000+ D2C brands.
Kwik Engage automatically grouped shoppers based on their purchase behaviour into 11
effective segments like Champion, Sleeping, Worth saving, Promising new and more.
This data-driven approach enabled precise targeting and smarter re-engagement
strategies. Instead of guesswork, BabyOrgano could now pinpoint who was most likely to
purchase again and which segment needed a reactivation push.
The onboarding
● Quick Onboarding: The GoKwik Team not only activated the capabilities in a day
but also provided hands-on support, helping BabyOrgano learn how to set up
RFM-based campaigns and use WhatsApp’s marketing and utility messages
effectively.
● Data-Driven Segmentation: By analyzing how recently a customer purchased
(Recency), how often they purchased (Frequency), and how much they spent
(Monetary value), the BabyOrgano team gained sharper insights. Additionally, deep
segmentation helped create precise audience groups while avoiding overlap through
multiple conditions—ensuring campaigns reached the right customers without
redundancy.
● Targeted Campaigns: Champion customers received special offers, while Sleeping
customers were re-engaged with tailored reactivation messages—leading to higher
conversion and open rates. Easy template creation and instant template approval
streamlined the campaign setup, making it seamless for the BabyOrgano team to
execute targeted outreach efficiently.
“Onboarding with Kwik Engage was super smooth. Within just a week, the GoKwik team had
us fully set up and guided us through every step. Their support team is one of the best I
have encountered. It’s great to find a tool that’s both impactful and easy to use.” - Devang
Desai, Marketing manager @ BabyOrgano

Results: 5x ROAS and 16.63% Higher GMV

Within the first month of using Kwik Engage’s RFM approach, BabyOrgano achieved:
● 5x ROAS on campaigns, far exceeding their previous range of 1.2x–1.5x
● 16.63% increase in GMV
● 60%+ open rates for WhatsApp campaigns
In one standout campaign, they even saw 10x ROAS - a surge that reinforced the power of
RFM-powered targeting.
“I can recall we used to get 1.2 to 1.5 ROAS, but in a single campaign using RFM
analysis, we received 12 ROAS. It was pleasantly surprising - something so simple to
use had a massive impact.” Devang
The brand credits this uptick in performance to hyper-focused messaging. By knowing
precisely which segment a customer belonged to, BabyOrgano reached each shopper with
the right offer at the right time.

Looking Ahead

By aligning its marketing investments with data-driven audience insights, BabyOrgano is
positioned well for sustained growth. The brand continues to refine:
● Champion audience campaigns, offering exclusive benefits and product launches.
● Retention strategies for Sleeping and Lost segments, ensuring no opportunity is left
unexplored.
● Month-on-month growth in orders and repeat purchases, driven by more insightful
segmentation and snowballing of loyal customer base.
With these strong results, BabyOrgano continues to refine its customer engagement
strategies, proving that RFM-based segmentation is not just an experiment, but a core
revenue driver.

Interested in achieving similar results? Explore Kwik Engage today.