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Kwik Ads

Fashion & Apparel

75% Growth in Festive sales: How KwikAds helped Shop Unrush boost ROAS and scale consistently

ABOUT

37% uplift in ROAS at 15% lower CAC in the first 3 months

HQ

India

INDUSTRY

Fashion & Apparel, Brand, Shop Unrush, Products, KwikAds

About Shop Unrush

Shop Unrush is a Mumbai-based slow-fashion brand dedicated to timeless, sustainable clothing that lasts. It was founded in 2024 by Pragya Priyali, a NIFT Delhi and ISB alum with over 16 years of experience in fashion and marketing at leading brands like Myntra. Built to “slow down” fashion, the brand turns away from fast fashion and constant trend cycles. It caters to working women over 35 in Indian metros who value quality and sustainability over low-cost, fast fashion.

The Challenge

After a strong start in 2024 — achieving 70–80% inventory sell-through and discovering its product-market fit — Shop Unrush began facing challenges with new customer acquisition in early 2025. Key challenges included:

Key challenges included:

Reaching high-AOV shoppers with niche, high-end interests and re-engaging previously active buyers.
Meeting the highest-till-date sales goal during Oct–Nov while maintaining profitability.
Improving ROAS by Best-performing Meta campaigns not delivering returns as before, reducing overall efficiency.
Scaling Ads consistently without surprises: Performance often fluctuated across campaigns, creating ambiguity about whether results depended on product, creative, or audience quality.

The Solution

Shop Unrush partnered with KwikAds, India’s Largest Ad Intelligence Network, to reach new high-intent shoppers efficiently.

KwikAds combines Meta’s audience data with GoKwik’s D2C intelligence network of 180M+ shoppers and 200+ buyer signals to help brands improve ad performance. Here’s how KwikAds helped Unrush scale fast and smart:

Broader audience reach using demography & interest layering to discover new users
Lookalike audiences based on high AOV and repeat buyers to drive qualified traffic
Optimized catalog Ads targeting relevant locations and interest clusters
Creative diversity — tested single-image, carousel, and video formats for resonance
Retargeting bestseller buyers to increase cross-sells and total order value
Proven D2C and Meta expertise from the KwikAds execution team driving outcomes end-to-end

— Pragya Priyali, Founder and Creative Director

The Results

Impact Highlights

— Pragya Priyali, Founder and Creative Director, Shop Unrush

What’s Next

In the months ahead, Pragya’s focus is on scaling Shop Unrush in a steady, predictable way, ensuring Meta Ads continue to deliver consistent returns. With KwikAds as a trusted partner, she aims to balance performance efficiency with creative launch of new best-sellers.

— Pragya Priyali, Founder and Creative Director, Shop Unrush

Conclusion

Shop Unrush’s journey with KwikAds shows how data-driven insights and consistent execution can help a growing brand scale with confidence. By improving audience targeting and ad performance, Unrush not only exceeded its festive sales goals but also built a strong foundation for sustainable growth, proving that with the right partner, even small brands can achieve big results.

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