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13x ROI with WhatsApp: How Xplosive Ape Recovered 22.36% of Abandoned Carts
ABOUT
Achieved 13x ROI and recovered 22.36% of abandoned carts
HQ
India
INDUSTRY
Fitness Apparel and Health Supplements
About Xplosive Ape
Xplosive Ape, a UK-based fitness apparel and health supplements brand founded in 2014, has built a reputation for creating durable, high-performance clothing tailored for strength athletes, including strongmen and bodybuilders. Known for supporting major competitions and athletes within the strength community, Xplosive Ape has built a fiercely loyal community of gym-goers and strength athletes. However, despite its growing popularity, Xplosive Ape struggled with rising cart abandonment and limited success from traditional marketing campaigns.This case study delves into how Kwik Engage - GoKwik’s WhatsApp solution - enabled the brand to reconnect with shoppers in real time and recover lost revenue with personalized marketing campaigns on WhatsApp.
The Challenge
Despite strong traffic and engagement, Xplosive Ape was losing a significant chunk of revenue to abandoned carts. At the same time, engagement on traditional channels like email and SMS remained underwhelming. They were in need of a more intimate channel to connect with their customers at deeper levels.The goals were clear:
Key challenges included:
- Reclaim revenue from abandoned carts - A large volume of potential orders was being lost at the final step. Traditional reminder channels like email weren’t delivering the urgency or response needed to recover those sales.
- Re-engage shoppers instantly and contextually - Xplosive Ape struggled to deliver timely and personalized messages that resonated with different customer segments. Without a communication tailored to user behavior, purchase history, or profile, their campaigns often felt generic.
- Unlock a channel that offers higher visibility and engagement than traditional formats - With email open rates steadily declining and SMS falling short on interaction, it became increasingly difficult to capture customer attention. Even essential utility messages - like order confirmations or delivery updates - often went unopened. The brand needed a high-engagement channel to ensure important information was seen and acted upon.
The Solution - Kwik Engage
In October 2024, Xplosive Ape integrated Kwik Engage, enabling them to connect with customers in real time. But the shift to WhatsApp wasn’t just about changing the communication channel; it was about delivering the right message at the right moment to the right audience. With real-time automation, the brand began segmenting its audience based on purchase history, customer profile, and buying intent - whether a timely cart recovery nudge, a product drop campaign, or a shipping status - ensuring each message was timely and relevant.
It led to building a three way soultion
Abandoned cart recovery automation through timely, conversational nudges via custom WhatsApp messaging flows.
Biweekly WhatsApp marketing campaigns focused on product drops, limited-time offers, and restocks.
Utility messages like order updates (order confirmation, shipment status, delivery status, etc.) delivered instantly on WhatsApp.
Most customers were already entering their WhatsApp-enabled numbers at checkout, making this a seamless transition into a high-converting communication loop.
End to end engagement journey
The Impact
Xplosive Ape was able to achieve the dream journey of turning intent into action and engagement into revenue. And the results speak for themselves.
Cart Recovery Like Never Before
- Engaged over 2000+ abandoned carts in a specific period.
- Sent WhatsApp messages to 90% of them.
- Recovered 22.36% of those carts.
- Recovered £17,500 in sales that would have otherwise been lost.
- Consistent bi-weekly campaigns triggered incremental sales.
- Achieved a never-seen-before 13x ROI on WhatsApp spends.
- For every £1 invested, Xplosive Ape generated £13 in revenue.
- WhatsApp adoption has driven 8-10% of additional GMV.
Open Rate
|
Type |
|
|
SMS |
|
Engagement Messages |
85% | 26% | 40% |
|
Marketing Campaigns |
80% |
Click-Through Rate
|
Type |
|
|
SMS |
|
Engagement Messages |
14% |
3.5% |
6% |
|
Marketing Campaigns |
5% |
1.5% |
2.5% |
Why It Worked
- Real-time, high-intent engagement.
- Natural customer behavior aligned with WhatsApp usage.
- Personalized, non-intrusive messaging that feels like a conversation, not a broadcast.
- Actionable insights and transparent reporting through GoKwik’s dashboard.
Conclusion : Turning missed opportunities into momentum
With Kwik Engage, Xplosive Ape has not only recovered lost sales but also opened up a new revenue stream through hyper-engaged marketing.
WhatsApp now plays a central role in the brand’s communication stack, outperforming email and SMS across all key metrics.
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