The Indian eCommerce landscape has seen many significant paradigm shifts in the last half a decade, especially during and after the COVID-19 pandemic. Besides focusing their energies on increasing customer convenience from the very get-go, they’re also intensifying the adoption of prepaid payment methods for many obvious reasons. Prepaid orders not only help an eCommerce brand increase business cash flow but prevent many challenges such as high return to origins, payment disputes, end state order tracking and more. However, owing to the current scenario, shoppers are still building their appetite trusting D2C brands and paying digitally for their orders. Here, to enhance adoption and increase prepaid share of wallet, GoKwik introduces prepaid payment discounts.
What Is A Prepaid Payment Discount?
A prepaid payment discount, as the name suggests, is a discounting feature that incentives shoppers who choose to pay via a digital payment mode such as UPI, wallets, net banking, credit/debit cards, and more. These discounts ideally provide an additional rebate to shoppers, creating an attractive proposition for people to embrace the ongoing Indian digital revolution in payments.
Prepaid payment discount engine is one of GoKwik’s flagship and industry’s first ever discount on digital payment modes function. At present, 800+ eCommerce brands across various categories including Fashion, Electronics, Grooming, Beauty & Personal Care, Pet Care, Health & Wellness, and Pharma.
Let’s understand more about GoKwik’s prepaid payment discounting engine with the help of an example.
Swiss Beauty is one of the leading beauty and personal care brands of the country. While the brand registers a high prepaid order percentage from third-party platforms such as marketplaces, etc., it’s own website sees a high COD order percentage. To increase prepaid share of wallet, Swiss Beauty leverages GoKwik’s prepaid payment discounts
If you closely look at the image above, you’ll notice that when a shopper lands on Swiss Beauty’s payments page, they’re not only greeted with multiple payment methods, but also get the option to avail additional discount on their purchase (apart from the applied discount, in this case, Buy 1 at 15% OFF).
Seeing that a shopper can save another 5% on their purchase, shoppers are compelled to take the desired action enabling Swiss Beauty
4 Reasons Why Prepaid Payment Discounts Are Important For eCommerce Brands
While we’ve covered some of the important aspects of why eCommerce brands must leverage prepaid payment discounts by GoKwik, we’ll still touch base on these important factors in a bit more detail.
For any eCommerce brand operating in the Indian landscape, maintaining a healthy cash flow is paramount. By enabling GoKwik’s prepaid payment discount feature, brands can,
Building and sustaining customer loyalty in today’s highly competitive market is the bedrock of running a successful eCommerce venture. Here, Gokwik’s prepaid payment discounts act as a powerful incentive, inculcating a sense of appreciation among customers who choose digital payment methods. This,
In today’s eCommerce space convenience, efficiency, and cost-effectiveness are three key differentiators. Prepaid payment options are inherently more cost-effective than traditional methods, such as cash on delivery. By promoting a wide variety of digital payment methods coupled with additional discounts, eCommerce brands can,
As a matter of fact, most digital payment methods come with lower processing fees compared to cash. And the reasons are quite obvious. Integrating prepaid payment discounts not only encourages customers to opt for these cost-efficient methods, but help eCommerce businesses trim down on payment processing expenses as well as channelise resources more effectively and strategically.Read More: Maximise Black Friday Sale Profits With GoKwik’s 200+ Discount Configurations
- Encourage shoppers to make digital transactions
- Accelerate business cash in-flow
- Experience greater financial flexibility
- Bring agility in managing operations and expansions
- Spend time on building new lines and initiatives and expand business
- Enhances the overall customer experience
- Cultivates lasting brand loyalty
- Streamline their payment processes
- Reduce operational costs associated with handling cash
- Increase business cash flow
GoKwik Prepaid Payment Discount Engine: Possible Conditions & Examples
Every discounting feature is built on two primary pillars - a condition and its outcome. GoKwik’s prepaid payment discounts are also defined by them. For your ease of understanding, here are some
Pay via Prepaid Payment Mode | Get Y% Off Or Flat Amount Off
It’s one of the most common prepaid payment discount methods leveraged by eCommerce brands in the GoKwik ecosystem. Here, the brand enables shoppers to get a Y% discount or a flat amount off by paying digitally.
For instance,
Pay via Prepaid Payment Mode | Get Y% or Flat Amount Cashback
Herein, a brand can choose to replace cash discounts with cash back offers depending upon their business type.
For instance,
Condition: Order Value Discount | Outcome: Get Y% Off on Prepaid Payment
With this discounting feature, an eCommerce brand can not only promote prepaid conversions but also increase average order value.
For instance,
Condition: Buy X (Product/Category/Collection) | Outcome: Get Y/- Off on Prepaid Payment
Many times, eCommerce brands wish to increase the sale of a particular product, category or collection, alongwith uplifting prepaid conversions. For such instances, this discounting type works wonders.
For example,
Condition: Select a Prepaid Payment Mode | Condition: Get Y% Off With Capping
This is yet another prepaid payment discount feature that many brands across the GoKwik network leverage to increase their prepaid share of wallet. Here, customers can avail additional discount on making digital payments up to a certain amount.
For example,
- Pay via UPI & Get 10% off,
- Pay via Wallet & Get INR 20/- off
- Pay via UPI and Get 100/- Cashback
- Pay Via Wallet and Get 20% Cashback via Reward Points
- Get 20% Off On UPI On Orders Above INR 1299/-
- Pay via Wallets On Orders Above INR 2999/- and Flat Get 15% Off
- Buy Any Electronics Item & Get INR 15/- Extra off On UPI Payment
- Buy Any Item from 24*7 Smudge Proof Range & Avail INR 100/- Off On Prepaid Payment
- Pay via UPI & Get 10% off Up to INR 50/-
- Pay via Debit Card & Get 20% off Up to INR 100/-
Wrapping It Up!
Prepaid payment discounts have become a cornerstone in the eCommerce playbook. They align with customer preferences and also help increase the operational efficiency of an online brand. As e-retailers continue to strive to stay ahead in the digital era, leveraging tools like GoKwik's Prepaid Payment Discounts becomes not just an option but strategically imperative to thrive in today’s highly competitive online marketplace.GoKwik Prepaid Payment Discounts: Boost Cashflow & Conversions
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