5 Must-Have New Age Widgets For Your eCommerce Website

No matter how good your products and services are, if you don’t create a good shopping experience on your site, your eCommerce business might struggle. That’s why you need to integrate innovative widgets that can support your marketing strategies. Here are 5 such widgets that you must consider for your eCommerce business.

The way shoppers shop is changing. With zillions of products to choose from, customers need some help in shopping. That’s where AI-powered recommendations come in!

AI can tailor product recommendations based on customers’ past purchases, browsing behavior, and preferences, among other factors. Product recommendation apps and tools

Consider these statistics:

Here are some AI-powered eCommerce product recommendation features and examples:

Customer support, interaction, and communication are critical factors that keep eCommerce businesses running in auto mode.

Picture this: many customers shop in the middle of the night. With no human support personnel to chat with, who do they turn to? Chatbots!

Live chat widgets and chatbots are designed to:

Live chat and chatbots have many benefits:

These are some live chat widgets to consider for your eCommerce site:

For instance, GoKwik Kwik Engage is a WhatsApp chat solution designed for eCommerce stores. Designed to engage customers, it offers features such as order updates, click-to-WhatsApp ads, two-way conversation flow, customized workflows to improve customer engagement, product catalogue, personalized messages for abandoned cart recovery, personalized deals for higher conversion rate, segmentation of marketing campaigns and enables cash to prepaid conversion, among other capabilities.

Install Kwik Engage on your eCommerce store.

Example:

Almost 70% of shoppers abandon their shopping carts. To improve your checkout and conversion rate, it’s essential to make the checkout process as smooth as possible. Customers end up abandoning carts during the checkout process for many reasons, such as lack of payment options, payment gateway failure, added costs, etc.

Here are some reasons customers abandon carts during the checkout process.

From adding multiple payment options to frictionless payment to address auto-fill, there are many ways to optimize the checkout process.

Here are some ways to optimize checkout:

Apart from the above, eCommerce merchants must integrate strategies such as personalization, cart abandonment recovery, post-purchase customer engagement strategies, etc. Checkout optimizer tools can help with these strategies.

Because a clean checkout page often seems more enticing and manageable, many marketers avoid optimizing the process with various features. However, investing in a checkout optimizer tool can help.

For instance, GoKwik Kwik Checkout provides a comprehensive set of features—login verification, auto-login via SSO, address pre-fill, discounting configurations, and multiple payment options, among others. What is more, GoKwik continuously upgrades its features and innovation capabilities, which benefits eCommerce merchants and end customers.

Also read: 10 Quintessential Components Of A Good Checkout Payment Gateway

Another set of widgets that eCommerce marketers must integrate into their website is for social proof and reviews aggregator. People are more likely to buy products based on recommendations from their friends and family. Moreover, when consumers see social proof and others buying a product, they trust that particular product more.

Benefits of social proof and reviews widgets:

Here are some types of social proof widgets you must include in your website:

Example of customer review from Amazon:

Integrating advanced search and filter widgets in your eCommerce store helps improve customer experience. Advanced search capabilities enable customers to find products easily, and boost conversion rates. Moreover, search widgets have moved beyond typing in keywords to voice and image-based search.

Benefits of advanced search widgets:

Types of advanced search widgets and filters: