7 Ways To Maximise Your eCommerce Conversions During Valentine’s Day Sale

The first thing to do while optimising your website for the Valentine’s Day sale is to go through your entire product line. Identify products that you believe are most relevant from a gifting point of view and have the potential to increase conversions.

For instance, take a look at how the D2C beauty brand, SUGAR Cosmetics, has done it. The brand has smartly identified seven product categories where maximum buying happens during Valentine’s week. It has further created a separate landing page with quirky messaging and compelling creatives persuading its audience to make a purchase. For someone who’s struggling to understand what to buy for their bae/beau, you’re making their job easy. You’re helping them zero down on a gifting item quicker than even and make a purchase within minutes.

Besides identifying the right mix of products to sell and creating landing page(s) with relevant content, focus your energies on highlighting the same on your home page. That’s because, if your storefront doesn’t advertise about your on-going/up-coming Valentines’ Day sale, your target audience will not step inside and explore your offerings. This also means losing an opportunity to increase conversions.

So, display information around the Valentine’s Day sale on your home page. Give people the visibility they need. Also, put necessary redirections so that relevant sets of customers land on relevant landing pages.

You can also pin Valentine’s Day products on your homepage just like Ferns N Petals has done in the above image. Its home page is reminding shoppers about the upcoming/ongoing season of love and is nudging them to buy something special for their loved ones before the sale ends.

Besides utilising your home page, leverage social media channels to remind people about your brand’s upcoming/ongoing Valentine’s Day sale.

Send email reminders, display ads on social media platforms including Facebook, Instagram, and Google Ads, and go-for WhatsApp promotions. These channels can help to keep the customers informed about your season’s upcoming sale offerings. In fact, they are also an excellent medium to increase conversions.

In fact, while creating ads or defining your target audience, do a proper deep-dive. We say this because, according to an article published by PR Newswire, men usually spend more on Valentine’s day gifts than women. So, maybe this is one segment that must be a part of your outreach campaign.

Meanwhile, include the notifications in your outreach messaging to increase the impact.

You can also leverage WhatsApp commerce to target your prospects and even give them an end-to-end Valentine’s Day purchase experience via the messaging platform itself.

Also Read – A Beginner’s Guide To Using WhatsApp Commerce In India Maximise Black Friday Sale Profits With GoKwik’s 200+ Discount ConfigurationsA Guide To Use Facebook Meta Pixel

One thing’s for sure. Indians love online shopping. According to a report published by Bain & Co, Indian shoppers are expected to grow to about 450 million by the end of 2027 from 190 million at present. While that’s a stated fact, they also love discounts and buying products during promotional periods. So, offering running unique promotions and offering discounts to customers during the Valentine’s Day sale can serve as huge encouragement.

Your discounts need not be of high value. But something that create excitement in the minds of your customers and motivate them to go big. From a brand perspective, offering discounts also help,

We’d suggest leveraging GoKwik’s 1000+ discounting configurations to boost your sales just like The Man Company. To promote its sales during Valentine’s Day, this men’s grooming brand is offering goodies up to INR 2798/- on the purchase of every exclusive gift box purchase.

Probably you can opt for other types of discounts to boost your sales. For instance, by offering quantity-based dynamic discounts such as “Buy 1, Get 1 Free,” “Buy 2 products and Get 10% Extra Off,” you can increase your average order value, and total sale amount. Meanwhile, applying multiple selling price discounts can further add to your revenue.

Besides these, you can also offer loyalty points or run exclusive tailored discounting programs for your loyal customer base to increase conversions and customer lifetime value.

So, choose discounts that help your brand bag as many conversions as possible and maximise your revenue.

Now that you’ve identified Valentine’s Day special, gift-worthy products, created dedicated landing page(s), and zeroed on discounts, optimise your checkout and payment page to help maximise these efforts you’ve made so far.

As a known fact, nearly 4 out of 10 people drop off due to a complex checkout process. This means losing 40% of your potential revenue. Here, use GoKwik’s Kwik Checkout solution to streamline your checkout process and maximise conversions.

Here’s what the solution offers.

According to GoKwik’s internal analysis, a sale period is usually the time when maximum impulse buyings and cancellations happen on an eCommerce website.

That’s because shoppers want the best deals for themselves. If they find a better deal somewhere else they tend to prefer buying from that brand over the one where they’ve already placed an order. Meanwhile, many shoppers also tend to place multiple orders across multiple websites with a mind-set to keep only that order which gets delivered the fastest and return/cancel the rest.

This can have a huge impact on your inventory at hand. Because, when orders are cancelled or returned, your inventory gets stuck in the logistics cycle causing you potential revenue loss.

For this, we’d recommend you to embed GoKwik’s RTO Protection Suite. This AI-ML-powered tool helps identify shoppers who’re most likely to cause RTO (cancel an order or reject it at the time of delivery, at the doorstep). You can easily block such shoppers from placing orders, put an additional fee, especially on cash-on-deliveries, or even place order reconfirmation prompts at the time of checkout, to prevent inventory or business revenue loss.

The RTO Protection Suite offers many other advantages. Read through “Reduce RTO By Improving Post Order Placement Customer Experience” for in-depth understanding.

You may be targeting these folks to increase your Valentine’s Day sale revenue. But, don’t forget. Ultimately they’re online purchasers and the season of shopping never ends. The more you lay emphasis on streamlining and beautifying their buying journey once, the higher are the chances of them converting into your brand’s loyal customers.

So, focus your energies on enhancing post-purchase. Give these buyers some meaty content on a regular basis that they don’t forget about your brand. Meanwhile, also pay attention to any issues that they may face after making a purchase from your website. Enable them to reach out to you easily and ensure a high customer satisfaction score.

Also Read – Why Post Purchase Experience Is Most Important Today Than Ever