Kwik Polls By Kwik Chat: Boost Engagement, Conversions, & Repeat Purchases

Brands can leverage WhatsApp for marketing because of the app’s popularity and increasing usage for marketing and promotion. Global and local businesses are easily able to use WhatsApp to boost engagement.

Here are some ways in which you can boost engagement on WhatsApp with Kwik Polls:

One of the best ways for brands to create strong connections with customers is to ask for feedback. It makes customers feel heard and increases customer satisfaction and loyalty. Moreover, it helps brands improve products, services, and customer experience based on the feedback received.

So, what are some ways to collect feedback via polls? You can ask A/B questions, ask a question and give multiple answers to choose from, ask customers what you can do better, draft targeted questions to collect feedback on specific aspects, etc.

You can use Kwik Polls to collect feedback about:

The format of polls works best for quiz questions, where customers have to choose options. The best part, it takes just a few seconds to respond to polls. This improves the response rate for your quiz.

For instance, the men’s grooming brand, Bombay Shaving Company, used Kwik Polls during the cricket IPL season. The quiz helped the brand engage its audience, reward customers who won the quiz, and thus, increase conversion rates by four times.

You could run quizzes via WhatsApp for various reasons: during festive season, for giveaways, to engage new customers, to launch new collections, etc.

When the objective of a WhatsApp campaign is to create deeper engagement, polls can help brands a great deal. For starters, the elements of fun and excitement associated with polls make it easy to draw an audience in.

It’s easier to get people to answer questions via polls compared to asking them to write a review. Once you attract your audience, use polls to engage them further. For instance, ask about their preferences, ask A/B questions for quick engagement, use visual cues to ask questions, etc.

Polls can help you gather first-hand data and thus help you know your audience better and offer a human touch to brand-customer relationships.

The Spiegel Research Center found that products with five reviews are 270% more likely to be purchased than products without reviews.

Try WhatsApp polls to collect reviews from customers. Say, a customer purchased a product from you recently. You could send them a quick WhatsApp poll asking if they used the product - yes or no. If they click on yes, ask them to share a review by providing a link or allowing them to share the review via WhatsApp.

Conversely, you could create a poll with multiple questions, asked one after the other, to gather a review. For instance, ask questions like, did you have a positive experience of the product, which feature did you like the best, which feature do you think needs improvement, how has the product changed your life, etc. You could gather the responses to these questions and create a comprehensive product review out of it.

Most brands run ads or social media campaigns to create awareness about new collections, products or brand announcements. But how about we take a different approach. Think about the awareness stage from the customers’ perspective. What are their challenges and pain points? Think about what makes customers not buy a particular product.

Using polls, you can create deeper engagement and connection with customers. For instance, once customers respond, you can follow up with a more lighthearted question or comment. The higher the engagement, the more your reach.

Say you’re launching a new product or service and you want to create a buzz around it. Think about what customers' general pain points are around that particular product. Then, create exciting polls around it. Here are some ideas:

Understanding and knowing your customers is extremely important in this age of hyper-personalized marketing experience. It helps you make informed decisions and target customers in a more strategic manner for better results.

Depending on your product or service, your audience might be spread across multiple segments. And so, you’ll have to put some effort into understanding them. The best way to learn more about them? Ask them directly.

And the best way to ask them directly? Run polls on WhatsApp.

Here are some poll ideas to help you understand customers better:

At times, you may need to gather data for your business. This is another way you can use WhatsApp polls — to gather data that can be repurposed and utilized for your marketing plans.

Here are some WhatsApp poll ideas for surveys:

Here’s an example from a salon that uses WhatsApp poll:

Source

Using WhatsApp polls as a tool to conduct market research has many benefits. For instance, it assures you of the authenticity of the responder; you know the answer is coming directly from your contact. You can conduct more in-depth research by asking follow-up questions to responses.

Here are some ideas for running market research polls on WhatsApp:

Another way to use Kwik Polls for WhatsApp polls is to generate real-time feedback. A Gartner study revealed that feedback collected at customer touchpoints is 40% more accurate than one that is collected after 24 hours.

Because WhatsApp is a chat platform, it makes it easy for customers to reply immediately. Real-time feedback can help you reduce churn, offer personalized offers to customers, boost sales, increase average order value (AOV), and ensure you keep your customers happy.

Use these ideas to generate real-time feedback via WhatsApp polls:

An increasing number of consumers are getting comfortable with making purchases via WhatsApp. Leverage this trend to generate leads and sales via WhatsApp polls.

Here are some ways to generate leads via WhatsApp polls: