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According to the India Brand Equity Foundation (IBEF), India’s online shopper base has increased by 125 million in the last three years, and another 80 million are expected to join the club by 2025. It’s no surprise that the country’s eCommerce market is touted to reach USD 111 billion by 2024 and USD 200 billion by 2026. However, in a bustling industry like eCommerce, where every click counts, a fast checkout with no friction is the very expectation and acts as a make-or-break point for shoppers to either seal the deal or abandon their carts. Among the critical stages of this process, the shipping or address stage is where drop-offs occur most frequently. To tackle this problem, GoKwik has built the most seamless address pre-fill mechanism reducing the chances of drop-offs to a minimum.
In this blog, we aim to decode the importance of offering address pre-fill as a service to shoppers and ensure a smooth and seamless checkout process. Let’s begin.
- Address Stage: The Achilles' Heel Of Checkout
- Address Prefill By GoKwik Auto-filling Addresses For Existing Shoppers
- Adding A New Address
- Editing An Existing Address
- Error Identification
Address Stage: The Achilles' Heel Of Checkout
The address stage is ideally the point when an eCommerce brand asks a shopper to enter their shipping details such as their full name, email ID, delivery address, etc. In the entire checkout journey, it is the address stage that often emerges as the Achilles' heel contributing to about 22% of the cart abandonment rate. That’s primarily because, while getting the right address details is critical for eCommerce brands to process an order, asking too many details is where the deal breaks. Most native checkout processes ask shoppers to fill as many of 14 form fields, making it too lengthy and tedious for shoppers, causing irritation and resulting in drop-offs.
But how to solve this challenge?
Fortunately, there are several strategies that eCommerce brands can employ to optimise the address stage and reduce cart abandonment rates. One such solution is GoKwik’s address pre-fill feature.
Address Prefill By GoKwik
If the shopper’s complete address is present in GoKwik’s database then it automatically showcases the same to the shoppers at the address stage.
If the address is incomplete but the eCommerce brand has the shopper’s complete address, then GoKwik fetches that data and presents the prefilled address to the shopper.
Meanwhile, if a shopper’s data is not present in either GoKwik’s database or that of the eCommerce brand, then GoKwik will prompt the shopper to enter their address in just 4 easy steps.
Having partnered with many other service providers, GoKwik also leverages its data to try and autofill addresses for a shopper to reduce any and every kind of friction at this stage.
If the database finds multiple addresses linked to a shopper, it automatically selects the latest address on the checkout panel.
The first name should not be <3 characters
If a name, for instance, is “Mr. XYXX ABCD” then Mr. XYXX is considered as the first name to remove any false errors that may otherwise occur.
- The first name should not be <3 characters
- If a name, for instance, is “Mr. XYXX ABCD” then Mr. XYXX is considered as the first name to remove any false errors that may otherwise occur.
Address Prefill Enabling One Click Checkout
Notching one step further, GoKwik now enables eCommerce brands to offer 1-click checkout to shoppers. A seamless checkout process wherein existing shoppers will directly land on the payments stage as soon as they click on the checkout/confirm order button.
Shoppers can verify their shipping address details on the same window, select a payment option of their choice and complete the translation with just one simple click.
From an eCommerce brand’s point of view, 1-click checkout helps in the following ways.
One-click checkout maintains and offers all the same functionalities to shoppers such as editing details, adding new addresses, and so on. For example, shoppers can click on the edit button next to the phone number to change their number. They can also edit their address or add a new one with utmost ease and comfort.
Still Hanging On to Native Checkout Leaking Conversions?
While Google address autofill can serve as handy for shoppers to quickly fill their addresses when placing orders, is it still good enough to reduce or even eliminate drop-offs at this stage?
Working with 1500+ brands across all eCommerce categories, GoKwik can proudly claim the superiority of its fast checkout process and autofill address feature. With a database of 100 million+ shoppers (more than many seasoned organisations across India) and an excellent accuracy level, GoKwik’s address prefill feature significantly increases the chances of conversions and builds a brand reputation in the market.
If, as an eCommerce brand, you’re still using native checkout, switch to Kwik Checkout by GoKwik today!
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