8 Innovative Email Marketing Strategies To Ace Your eCommerce Game

While there are many email marketing strategies for eCommerce that you’re already aware of and might be using, if you want to stand out and engage your subscribers, use these unique and innovative strategies.

Ecommerce marketing emails often include product feeds, for example, new products, new collections, products on discount, high-selling star products, etc. However, sending the same feeds to all customer segments does not yield results. For better relevance and conversion, one of the best email marketing strategies for eCommerce is to have dynamic product feeds.

Advantages of dynamic product feeds in emails:

Include dynamic product feeds in various kinds of emails, such as, welcome emails, thank you emails, abandoned cart recovery emails, order confirmation, birthday wish emails, milestone emails, loyalty program emails, etc.

Another effective email marketing strategy for eCommerce is cross-channel integration. Marketers who use more channels in any campaign, earn a higher purchase rate than those who use a single channel. Customers use different channels to engage and interact with brands, such as social media, phone, web, in-store, email, etc. Cross-channel integration helps unify multiple marketing channels. For instance, you can sync your email campaigns with other marketing channels such as social media, SMS, push notifications, etc.

Cross-channel integration helps,

Here are some tips for cross-channel integration for email marketing

Email and social media are among the most used channels. Integrating the two can double your performance and returns for both channels—one of the best email marketing strategies for eCommerce brands. For instance, you can grow your email list with the help of social media as well as grow your social following through email campaigns.

Here are some ways to do so:

Dynamic customer segmentation—continuously analyzing customer behavior patterns and segmenting them based on various parameters—is based on continuous adaptation and real-time customer tracking and analysis. Unlike normal segmentation that is based on one-time categorization, dynamic segmentation is more effective as it focuses on improving relevance and meeting the changing needs of customers.

Benefits of dynamic segmentation when used as an email marketing strategy for eCommerce:

Tips and best practices to apply dynamic customer segmentation for email:

Strategizing around your email CTA is another critical email marketing strategy for eCommerce. Even if you create a visually appealing email with valuable content in it, you must ensure your CTA is something that actually works. Apart from being clear and visible, there are many more factors that affect the effectiveness of CTAs.

Here are some tips and strategies for CTAs in your emails:

Customers may stop engaging with your brand for many reasons. And it’s up to you to re-engage them and bring them back. If you don’t try, they may never come back. Moreover, attracting new customers is five times more expensive and hence, re-engaging and retaining inactive customers is more cost-effective.

Here are some ideas for your re-engagement email campaigns:

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Trigger emails or drip campaigns are those that involve sending emails based on customers’ actions. These emails are automated, meaning, they are sent out as soon as customers take specific actions. Automated emails drive 320% more revenue compared to non-automated emails.

For instance, a customer browses through a few products on your website. Spends a considerable amount of time exploring those products but leaves without buying. You could create an automated dynamic product email prompting them to buy those products.

You can send behaviour-based trigger emails, demographic-based trigger emails, and time-based trigger emails.

Here are some drip email tips and best practices:

Like every other marketing format, email campaigns too, require monitoring and optimizing. Market and customers are always changing and hence, every campaign may not bring the maximum results in the first go. Here’s what you can do:

Create email subject lines that get clicked. Conduct A/B testing to assess what works and what doesn’t Send emails at the right time for maximum results Optimize emails for mobile—55% of marketing emails are opened on mobile devices Personalize emails to make them more relevant to subscribers Keep your email list clean and organized Share user-generated content or social proof within your emails Use automation tools throughout the customer journey, from the awareness stage to the checkout stage Track metrics and performance of your email marketing campaigns Be clear about your privacy, data and opt-in policies

There’s a lot that goes into successful email marketing campaigns. From setting specific email campaign goals to ideating innovative strategies to creating seamless journeys involving emails.

Apply the above strategies but remember to continuously keep experimenting with new and innovative strategies. While you focus on strategies, it is also essential to ensure you shorten the purchase journey for maximum impact.

For instance, the journey from an email campaign to your eCommerce checkout page should be seamless, fast, and intuitive, such that customers are always engaged.

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